The Ultimate DACH E-Commerce Quiz is Back… | Nexi Roadshow: OMR Hamburg

The Nexi roadshow rolls on!

We’re travelling across Germany with Nexi, to uncover payments and ecommerce trends in the DACH region, by speaking to those who know the area best.

For the latest stop on the Nexi Roadshow, we were in Hamburg, at Online Marketing Rockstar Festival 2024.

This huge conference for marketing and ecommerce professionals had a stellar lineup, including Kim Kardashian and Rick Rubin, and was attended by experts from the likes of Taschen, Shopware, Synaigy and Banxware. The festival is one of the world’s largest events for digital marketing and technology, featuring inspirational content on the most relevant digital marketing trends and topics.

There were two days of keynotes, panels, workshops, and networking opportunities. Alongside it the organisers run the OMR platform which provides a comprehensive range of resources, including seminars, a blog, podcast, and reports.

The Quiz Returns

It was the perfect place to speak to some people who know their stuff and take in the atmosphere of the event. The Nexi Roadshow is all about uncovering the state of ecommerce in the region and we were partly here to talk to the likes of Taschen Global Digital Director, Gaëlle Mehanna and Nexi Partners Brandpfeil and Makaira. But we managed to stop a few of them and some other attendees before they made their way into the conference for another quick chat.

In the video above, we have serial Fintech entrepreneur, Miriam Wohlfahrt, an industry influencer and co-founder of Payment & Banking, Alexey Pronin from Shopware, omni-channel strategist Joubin Rahimi from Synaigy and Gaelle Mehanna who is enabling a better payment experience for Taschen customers. We enjoyed talking to her about their work in publishing also.

As in our previous video from MPE in Berlin, we thought we’d test their knowledge of all things ecommerce in a quiz that covered some key stats, and findings from DACH and global ecommerce. As you can see from the video, it was a bit of fun but we also got some great answers and insights for you to take away.

What will the size of retail e-commerce sales be this year worldwide? It’s a lot. Which DACH country saw the most growth in their ecommerce market over the last couple of years? The big spenders. In Europe, what percentage of online shoppers made purchases from national/domestic sellers? And what do ecommerce marketers in DACH believe is most critical to success in the digital world?

These are just some of the questions we asked. It’s a really interesting topic and it will be curious to see how things develop in the coming years.

Why not play along in this video and let us know whether you got any questions right?

Also, stay tuned for more coverage and deep dive interviews from OMR coming soon!

Not only that, but we’re continuing the Nexi Roadshow in Munich with Bits and Pretzels later in the year. See you there.