About Yorick Naeff

Yorick Naeff is the CEO of BUX, an Amsterdam and London based Fintech firm that is helping Europeans do more with their money. With more than 600,000 clients, BUX is Europe’s fastest-growing neo-broker. It’s his mission to empower everyone to build a better financial future through investing, which has never been more important. Many are facing unprecedented hardship with interest rates on savings accounts at all-time lows and unstable pension systems. These macroeconomic factors have made the new generation of investors realize that investing is one of the few viable ways left to build a better financial future. At BUX, they are the only European neo-broker that offers commission-free investing without being dependent on kickbacks or payment for order flow. This ensures that their interests are fully aligned with that of their customers. Since the launch of BUX Zero in 2019 in the Netherlands, they have rolled out their app, that lets you invest in ETFs, stocks, and crypto commission-free, to more countries. Since the launch, they have successfully introduced BUX Zero in Germany, France, Austria, Belgium, Ireland, and Spain. In the upcoming year, they will introduce even more European countries to BUX Zero. Their secret to launching successfully in so many countries? They have a big focus on localization—that’s why they can roll out so quickly to different nations across Europe. His vision for BUX is that they’re not only building the tools that people need to start investing, but they’re making sure that people learn how to build up wealth for later by educating them, and creating a tight-knit community. They’re doing this by offering educational content and creating opportunities for their customers to engage with the BUX team—and with each other. Having successfully contributed to growing BUX from a pre-live startup to an insanely growing scale-up, Yorick Naeff feels very connected to the startup community. Yorick Naeff’s also an angel investor and has been helping multiple early-stage companies. Yorick Naeff also sit on the International Advisory Board of the School of Business and Economics (SBE) at the Vrije Universiteit (VU) Amsterdam.