About Matt Bivons

Founder at Canopy. Building modern servicing infrastructure for scaling Fintechs. Formerly VP & GM at GreenSky® (IPO), head of growth at Earnest (acquired by Navient) & VaycayHero (YC W13). Passion for building and scaling products. 11+ years experience in product, marketing, analytics, and design. AREAS OF EXPERTISE • User activation, acquisition and retention, through both paid and organic strategies. • Managing product life cycles and go-to-market campaigns in digital/mobile/web environments. • Work with global and cross-functional counterparts to ensure cohesion and scalability for products and programs. • Strategic deep understanding of brand marketing and how to build brilliant strategies across multiple verticals. • Search engine marketing, search engine optimization and online reputation management. • Data analysis, data onboarding, research, modeling and web analytics. • Enterprise social media strategies, including audience segmentation, campaign development and deployment.